David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog    

The Successful Salesperson of the Future

November 12th, 2009

Lets face it, the world of the hospitality salesperson is not what it used to be. Glad handing folks in the parking lot is nothing like it once was. It’s no longer enough. It’s no longer adequate. It’s no longer effective. In the future some salespeople will be replaced and others will become more valuable. [...]

VIDEO: What dealer are you?

October 23rd, 2009

This is another funny video highlighting three different approaches to handling inbound internet leads. Enjoy.

This Social Stuff Really Works

September 28th, 2009

There has been a tremendous amount of excitement buzzing around recently about Facebook, Twitter, and other online social platforms. Many vendors, professionals, consultants and businesses are nearly desperate to try to find a way to increase sales using these trendy communication methods. Is it worth it? Can I really justify “all the work” associated with [...]

Real People that Send Real Mail get Real Results

August 17th, 2009

I was sifting through my mail today organizing the junk from the important. I got to thinking about all this mail. Who sends it? What does it mean? Did they really think I was going to open it? So much garbage in my mailbox these days! Regular mail is not much different from electronic mail, [...]

Lower the Pressure Using Natural Language

July 16th, 2009

What is it that you are communicating? If your language and delivery suggest that you are eager, hungry, or even desperate to “Get them in this car today” your chances of doing so are greatly diminished. Learn to lower the pressure by using natural language to open up a discussion. Selling is not about pressuring [...]

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