David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog Archives    

January, 2009

COMMENTARY: Do blind people buy cars?
Friday, January 30th, 2009

I was in the grocery store the other day digging through some apples, looking for some without all the dents and such. I hate shopping but my wife asked me to do this weeks duty because she’s not feeling to good. My shopping list included apples. After finding the apples (it was easy, they were [...]

COMMENTARY: Online Social Networking, the Basics
Monday, January 26th, 2009

Lots of people ask about online social networking and what it’s all about. Why do it? Isn’t it a waste of time? As a sales professional, there are lots of reasons to do it and it’s certainly not a waste of time. In fact, it may be paramount to your survival.
Before we get into [...]

VIDEO: The Negotiation
Friday, January 23rd, 2009

If this doesn’t make you laugh, nothing will. I cracked up when the dude told her to “call Kelly” - what a riot!

COMMENTARY: Stop Assuming and Start Helping
Thursday, January 22nd, 2009

The other day, the board-leader at one of our clients stores remarked: “I haven’t had a fresh up in days, all I get lately are internet customers visiting the store.” I wonder what a “fresh up” means to Joe? What’s an internet customer to Joe?
It never ceases to amaze me how so many salespeople [...]

COMMENTARY: Dealer Ratings and Rate My Professor - what?
Wednesday, January 21st, 2009

I read a post the other day on Gary May’s blog. “What Are You Waiting For” ( http://www.imacsweb.com ) sheds light on how important it is to NOT WAIT when you are in business. The first thing I thought about after reading the article was Rate My Professor and how this popular teacher-rating site can [...]

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