David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog Archives    

February, 2009

COMMENTARY: Do you have raving fans?
Friday, February 27th, 2009

My wife (Lynn) and I took the kids (Paige, Austin) to New York City for a family vacation this summer. We did all the typical stuff. Statues, Museums, Ballparks, all of it. The Books enjoyed the city and we’ve been sharing “big city stories” with our friends and family ever since. Of all the things [...]

VIDEO: Are you praying for deals?
Monday, February 23rd, 2009

Every now and then a video crosses my desk that I just can’t help but pass on. This is one of those videos. Do you pray for deals?

COMMENTARY: CRM 101, 5 tips to avoid an automated mess!
Wednesday, February 18th, 2009

A dozen or so years ago most folks had no idea what CRM was. Today, most folks still have no idea. If you think it is software - you are wrong. If you think it’s a secret weapon used to increase sales, productivity, or reduce expenses, you’re partially right but not totally.
CRM is a [...]

COMMENTARY: Step-By-Step appointment setting, is it the best approach?
Saturday, February 14th, 2009

Dealers promote step-by-step sales processes in nearly every store we visit. Processes help us by allowing us to stay focussed, track and measure results (how many ups do I need to take to sell 15 units?) and  predict the future (this ad budget should produce this much traffic). But, applying a rigid sales process every [...]

COMMENTARY: Salesperson quiz, score 10 or go home
Friday, February 6th, 2009

This post is “in your face” but the harsh reality is, if you can’t answer each of these 10 questions with an astounding yes, you shouldn’t be in sales. If your a manager and EVERYONE in your staff can’t score 10 for 10, lose the ones that can’t. Why bother? Your not in the [...]

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