David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog Archives    

March, 2009

COMMENTARY: Online Reputation Management and Google Alerts. Why? When? How?
Monday, March 30th, 2009

Many of us work hard to develop a good reputation and overlooking what others think or say about us could be costly.  Fancy terms like Online Reputation Management or Search Engine Image Protection have evolved and you can benefit by gaining a deeper understanding of this modern trend.  Google Alerts is a service designed to [...]

COMMENTARY: 10 ways to shape up a sales force (or yourself)
Wednesday, March 25th, 2009

About 10 years ago I attended a “Sales Training Camp” and came home with piles and piles of paperwork, examples, scripts, and other goodies. I ran across this list of 10 ways to shape-up a sales force that I took home from that seminar. Not surprisingly, we are saying many of the same things today as [...]

COMMENTARY: How many customers is enough customers?
Monday, March 16th, 2009

I was reading a blog post the other day about some new business trends. It got me thinking about the good-ole-days. The days when customers were loyal. The days when most of us lived and died by certain brands. The days when it was OK to be open, honest, helpful, and profitable, all at the same [...]

COMMENTARY: Two steps forward, one step back
Thursday, March 5th, 2009

So here’s the thing, we’ve been working on a project with a large organization recently and hope to close the deal soon. But, suddenly, without warning, our “client” has gone missing. MIA, gone, nowhere to be found. Not literally, but they stopped returning calls, answering emails and basically began ignoring us. Did we do something [...]

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