David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog Archives    

July, 2009

Lower the Pressure Using Natural Language
Thursday, July 16th, 2009

What is it that you are communicating? If your language and delivery suggest that you are eager, hungry, or even desperate to “Get them in this car today” your chances of doing so are greatly diminished. Learn to lower the pressure by using natural language to open up a discussion. Selling is not about pressuring [...]

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