David Book is our tech-guru. He lives in Monterey, CA and enjoys blogging, coaching youth sports, sailing big boats and flying small planes. His writing educates, entertains, and otherwise enlightens thousands of like minded sales professionals in the new and use auto industry.
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The MyGoalTracking Blog    

COMMENTARY: Are Leads LEADS?

June 14th, 2009

Many sales people think they know what somebody is inquiring about before speaking with them. When you receive an internet lead or a telephone call, do you assume the person contacting you is interested in buying something? Most sales people do, this is a mistake.
The reality is, when somebody calls you or emails you (even [...]

COMMENTARY: Should Your Store Close?

May 26th, 2009

In a meeting with my partner the other day, we were discussing our industry  and where it may be headed, where it’s likely to change and how much different it is today than it was a few years ago. The overwhelming topic: “the young guys and the old-school guys.” 
Our conversation trended around the difference in [...]

COMMENTARY: What Are You Doing Different?

April 24th, 2009

It’s tough to say when the economy started tanking, there are lots of opinions. But, it seems to me that Fall ‘08 was the start of our current situation. Let’s decide it was September ‘08 for sake of argument. Are you doing anything different today that you were 7 months ago? If so, what? If [...]

COMMENTARY: How to Lose a Few Thousand Bucks Online

April 13th, 2009

This post will make all the professional sales-reps sick, just sick. It all started when I took a little trip North a few hours to watch my best friends son play baseball this weekend. 
In the middle of the 3rd painfully slow inning (watching 9 year old baseball is like watching grass grow!) my buddy says: [...]

COMMENTARY: Online Reputation Management and Google Alerts. Why? When? How?

March 30th, 2009

Many of us work hard to develop a good reputation and overlooking what others think or say about us could be costly.  Fancy terms like Online Reputation Management or Search Engine Image Protection have evolved and you can benefit by gaining a deeper understanding of this modern trend.  Google Alerts is a service designed to [...]

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